Sally Neill interviews The Copywriting Fox

I recently gave away loads of self-publishing tips in an interview with Sally Neill, and now you can listen to the MP3 recording of the interview.

Sally and I talk through the process of writing and publishing my book “Promise Me – A Personal Journey”, and why I used Createspace as my self publishing platform, and what I learnt during the process.

There’s some great tips on what to do (and what not to do)!

You can listen to the interview by clicking on the arrow below….

Sally Neill is a UK based Internet Marketer, who initially kicked off her online business selling ebooks on Ebay. More recently she released her own live 12 week online marketing course titled “Learn With Sally” which quickly earned her the nickname of the “coach who cares”.  Her website is www.sallyneill.com.

My personal story - fresh from the printers!

Well – I met my deadline! “Promise Me – A Personal Journey” was delivered from the Printers two days before I spoke at the Wagner Watson UK InfoMillionaire’s Summit 2011 (I was one of the contestants in their “Better Your Best Competition – yes, I must have done something right last time as they asked me back again this year!!).

I’d made a promise to my fellow Inner Circle Masterminders that the book would be ready by then – so I’m glad to report I kept my word.

Writing the book has been a powerful way of completing the past, somehow taking the memories out of my head and putting them on to the printed page has helped with the final letting-go. Rather like Professor Dumbledore in the Harry Potter book using his wand to extract threads of his memories and put them into the bowl for others to dive into, I’ve emptied some of my memories and made room for new ones.

The whole message in the book is one of “don’t give up” – life throws up challenges and sometimes tragedies for us to deal with and that’s when we really get in touch with our inner strength and wisdom (and find out who our true friends are).

I’ve been blessed in my life with good health, love, friendship and some fabulous opportunities to enjoy exploring the world and live outside the “9-5″ routine – from retiring early to sail around “the world” to building a house in Portugal to starting over, re-inventing myself and building up a successful copywriting business. All part of life’s rich pattern.

Here’s the link if you’d like to take a closer look at my story….

https://www.createspace.com/3654236

Or, if you hurry, there’s 5 signed copies available (for UK shipping only) – just click here for details

Reviews:

“clever funny sad just brilliant” – Phill Turner  (www.PhillTurner.com)

Everyone needs good sales copy to convert browsers into buyers.  But so often writing killer copy is easier said than done!

If you’ve ever struggled, or stared at a blank page with no idea what to write, here’s my top tips to set your writing skills on fire!

Let me introduce you to my  “Top Copywriting Secrets”

I’ve been working on this Phill Turner from The Ministry Of Traffic, and its ready-to-go hot from the press  for you to scoop up now.

We’ve produced this top copywriting package to give you the insider info on how to write converting sales pages to help you succeed in your internet marketing.

This is all new and original content, cluding videos,  Fast Start Tips, 101 Power Words and lots more, and I’m really excited to be sharing these insider skills with you, so you can rev your sales copy into top gear – check it out now at the special launch price – here’s the link:

Top Copywriting Secrets”

You become who you hand around with, so surrounding yourself with like minded people and mentors you respect and can learn from can only be a good thing for your professional and personal development.

Watching, and feeling a part of your peer group’s development. There’s a huge sense of delight and pride when someone in your group breaks through to a new level of success, or overcomes a barrier they’ve been standing in front of for a while.

And being a part of the growth is uplifting, spurring you on to greater achievements in your own field of development.

Then there’s the biggy – ACCOUNTABILITY!

Your mentor/s will hold you to account – you will be expected to do what you said you’d do, by when you said you’d do it!

No excuses, no stories, no wheedling out of it or stepping sideways – just DO IT!

Not as easy as it may sound!

So that’s why I’m sharing these thoughts with you – I’m part of Daniel Wagner and James Watsons‘ Inner Circle Mentorship Group and today I made a commitment to them to write at least a chapter of my book a week, and send it to them.

This book has been in me for a while – now, as a Copywriter you’d think it would be easy for me to write it, but it’s my story so it’s very personal, and I want to get it right!!

There’s a deadline now – the first draft will be ready to share with my fellow masterminders at our upcoming Retreat in July.

My motivation for writing my story comes from the effect it had on people when I shared some of it on stage last year. It touched, moved and inspired members of the audience to come up to me afterwards and said “thank you, what you said has helped me at a difficult time in my life”, or comments to that effect.

Suddenly I realised it wasn’t about me, it was about sharing my experiences and saying “hey, this stuff happens, it’s how we deal with it, and the fact that we can deal with it and grow stronger that matters”.

So now I have a purpose to my writing, a reason to get on with it, and the expectations of my 2 mentors to fulfill.

Like I said – join a mentorship group – and you’ll have access to a powerful energy working with you and pulling you forward to success.

Phillip is truly passionate about helping new start up business blossom and grow, and his new venture “2Success” offers membership and mentorship programmes providing all round professional guidance and expertise for business owners who want to have successful small to medium sized businesses.

The business will launch fully on May 19th 2011 at the Business Start Up Show being held at Excel in London. Phil is giving away 2 one year Start Up 2Success Platinum Membership Programmes (worth £6,000 each) in conjunction with The Business Start Up Show – so take a look here to find out more!

Along with Tracey Rissik (The Simple Web Company) and Rob Hargreaves (The On-Line Video Expert), I’ve been working with Phil by providing my professional copywriting services to ensure his website presents “2Success” to maximum advantage, and wish him every success with this new venture!

Bullet points are a perfect way to sell the benefits of your product or service.

The idea behind bullet points is that you want to create so much curiosity for the answer to that bullet point that the person buys your stuff just because of one bullet point that they read.

Ideally, you write 20 bullet points that each pull in their own sales, just based on one specific bullet point to one specific group of users.

Here’s the magic formula for writing a bullet – the promise of a huge benefit mixed with curiosity. You tell them what they can get, but not how they can get it. They need to buy your product to understand that.

Want to know more?

Download the report here

The Copywriting Fox was recently one of only 4 contestants chosen by Daniel Wagner and James Watson to enter their Platinum Mastermind Group’s “Better Your Best” competition.

Each one of us gave a 15 minute presentation in front of 200+ people at the “7 Figure Formula” Conference, explaining why we deserved to win the £10,000 prize, by demonstrating how much personal and business progress we’d made during our year as Platinum members.

Listening to and sharing personal stories was a powerful reminder of how we are shaped by the big challenges life chucks at us sometimes, and the chances we have to grow and gain strength even in the darkest of times.

And celebrating the successes of the past year was an uplifting and joyful experience.

Oh believe me, it can!

Here’s the true story……

A few weeks ago a friend borrowed a new bottle of  mouthwash from me, as hers had run out.

Then, last week, she invited me to a one-day seminar with marketing expert Jonathan Jay.  Content sounded great, so I said “yes”, and my friend promised to give me a new bottle of mouthwash to replace the one I’d given her.

However, I’d been in one of those “mind dips” that happens from time to time, running all sorts of rubbish thoughts and losing my focus for my copywriting business, and, to tell the truth, I wasn’t sure I wanted to go to the seminar – but then there was the mouthwash and mine was running out,  so I went!

But I took this negative mindset into the seminar.

Luckily my friend Julie is a brilliant Coach and when the first opportunity came for sharing our thoughts I blurted out some of the stuff I’d been thinking!  Quick as a flash she hit me with some spot-on questions and coaching, and I got clear on the fear holding me back (manifesting in those negative thoughts and inaction), and back in touch with my big goal – my “Why”.

My whole experience of the seminar changed in that instant, I became receptive and open to the good ideas presented there, and yes I signed up to the Boot Camp because I want to boost my business and learn more skills.

But if I hadn’t had help to change my mindset, I’d have spent the whole day in a negative mood and would not have taken action.

And it gets better, as next day I had a 1-2-1 with one of my mentors from Your Internet Buddies Platinum Group, and the brilliant ideas we brainstormed for my business will further enhance the services and skills I can offer you.

So now the Copywriting Fox is back to her normal positive mindset – fired up and moving forward faster than the speed of light!

Have great day,

Gillian

www.thecopywritingfox.com

p.s.   Check out Julie’s  ‘free’ goal setting course at http://www.jointheresolutionnow.com

p.p.s. It was Neways Mouthwash

So why are so many people failing to get their new businesses off the ground?

After all there’s a plethora of seminars and programmes on all aspects of internet marketing – and a great deal of expert advice to follow.

But maybe they don’t address some of the basic, fundamental needs of the start up newcomer?

Or perhaps some of the successful guru’s out there have forgotten just how complicated it can be to put a website on line if you’re just starting out!

Not to mention getting to grips with the “internet-speak” world of domain names, hosting, SEO, squeeze pages, auto-responders, tracking, social media, sales letters, google adwords, PPC….

Seasoned internet marketers are so used to doing the basics it’s almost an automatic process for them!

It’s as if there’s a need for a “driving school” for new internet marketers to learn the basic “how to’s”, with someone on hand to help them along when it all gets too confusing.

So who do you turn to if you want to be one of the 5% who succeed at internet marketing?

What are the “hurdles” you’ll need to jump over on your journey becoming one of the 5% who do succeed and find their way to internet wealth?

What are the 3 essential things you need?

- a well researched, profitable niche
- a high quality product
- a professional-looking website

And then there’s the 20 or so steps you’ll also have to take to get to that stage!

If you are throwing up your hands in despair, and think a “Done For You” solution might be a better idea.

Now’s the time to take a look at the new Internet Business For Beginners System – everything you need to know to get your internet marketing business off the launching pad – its all here for you – click “Make Money At Home ” in the LINK box opposite for more info