Author Archives: Carmine

New York City

With people like Gary Vaynerchuk saying traditional media is dead, it’s easy to think channels like billboards are a thing of the past. However, billboard advertising is still very much alive. Heck, 71% of people will look at and read a billboards message while driving. But if you want great results, you need to design and place your billboard properly. Otherwise, you won’t get any leads or sales, and you’ll waste a ton of money. This is why today you’re going to learn how to create a billboard that generates sales, average costs, and case studies of successful billboard marketing. Is Billboard advertising effective? If you’re going to drop some serious dough on a billboard, it better damn work! I can spout all of the data and stats at you, but let’s look at some real life examples of how businesses used billboards to their advantage. Hennessy When I think…

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Two men smiling and talking

One in four people don’t network. Avoid being one of them. Networking is one of the quickest and most effective ways to generate leads, grow your brand name, and meet like minded people. My business changed immensely when I began visiting networking events on a regular basis. Even just one or two per month can make a huge difference. That’s enough to consistently get clients and find new business opportunities. But, so many people don’t know how to network. You just show up and throw around some business cards, right? Nope. You need to know how to properly connect with people and make a solid impression or you’ll be that guy that has a reputation for tossing out cards like boomerangs. Here’s how to maximize your experience at networking events, based on real data. Dress to impress Did you know that you only have seven seconds to make a first…

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Reading and drinking coffee

An entrepreneur that doesn’t learn, doesn’t earn. I’ve always believed in that. It’s the reason I read a book a week, and constantly absorb other material like podcasts. We’re in a technological renaissance. Anyone can pick up a book or download a PDF, and have access to the knowledge of the worlds most successful people. It’s no surprise people like Bill Gates, Tony Robbins, and many others say that reading is a critical part of their day. Constantly reading will allow you to discover new strategies and paradigms to grow your business. You will increase your sales, clientele, and other key areas by reading. I guarantee it. With that being said, here are some of the top business books you need to read soon. The Lean Startup You might not even know it, but your business is most likely already influenced by The Lean Startup movement without knowing it. The Lean Startup…

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Smiling man

41% of people are stressed out during a standard workday. Are you one of them? Do you feel overwhelmed, disorganized, and don’t know what to do? Don’t worry. It’s normal, and there’s plenty of things you can do to fix that, beginning with managing your time better. My friends commonly tell me that I’m the most productive and disciplined person they know. But, I’m no superhero. I just understand the basics of being productive, and do them day-in and day-out. Here’s how you can, too. When do you feel your best? Some people are morning people. Others, night owls. We’re all different. The myth of the early bird gets the worm is that exactly that — a myth. While I go to sleep every night around 9:00pm and wake up at 5:30am, it’s not for everybody. I feel my best in the morning, especially around 6:30am. I know people that…

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Desk with an SEO poster

You’d be crazy not to have an SEO strategy in 2019. It helps drive organic traffic to your website, generating customers without you needing to lift a finger. However, SEO isn’t easy. Backlink building is time consuming and difficult, and on-page needs constant attention. That’s where SEO tools step in to save the day. They help you study competitors to beat them, find weak points in your site to fix, and keep constant tabs on your progress. Check out some of these online SEO tools if any of that sounds appetizing! SEMrush If there’s one SEO monitoring tool that I use every day, it’s SEMrush. I personally use it to watch how my organic traffic, backlinks, and rankings are moving over time. I find their data to be pretty good, although sometimes a bit delayed or off. SEMrush features So, what do you get with SEMrush? Here are some of…

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YouTube

YouTube has more than 1.9 billion active users every month. Imagine if you got 1% of those people to check out your channel. That’d be 19 million potential subscribers! However, there’s endless competition. News channels are popping up every day, meaning that you need to be on your A-game. Something I’ve learned in business is that you can always out-do the competition in two ways: by making a better product or marketing it better. I’ve outranked massive authority sites and brands by simply having better SEO, and today I’m going to show you how to properly market your YouTube channel to get more subscribers and revenue. Don’t neglect YouTube SEO Search engine optimization isn’t just for websites and blogs. YouTube is one giant search engine, and heck, they’re owned by Google! Many people visit YouTube to find answers, tutorials, and helpful content around questions they have. There’s a reason the…

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A laptop with email open

59% of B2B marketers say that email marketing is their most effective strategy for generating revenue. While it’s decades old, email has stood the test of time, remaining as one of the great marketing tools. However, many businesses aren’t using it to its full potential. They send newsletters out to huge lists, thinking that every subscriber is alike. This is a big mistake. Not every person who subscribes to your newsletter is the same. They’re in different stages of the buying process, have varying lead scores, and unique demographics. That means if you send out mass emails without personalizing them, you’re missing out on potential revenue. That’s where segmentation steps in. Segmenting your subscribers allows you to tailor every message for an exact audience, boosting conversion rates and email marketing effectiveness. Today, you’re going to learn the basics of email segmentation to increase the conversion rate of your email marketing campaigns. What is…

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Real estate kitchen

Homes have risen 11.4% in price since the 2008 financial crisis. That means there’s more potential commissions and revenue for you to drive as a real estate agent. However, getting real estate leads is hard. There’s tons of competition no matter where you’re located, and it’s a tough industry to break into as a beginner. Even experienced agents can have trouble getting clients and end up in droughts. And if you have no customers, you make no money. That’s why today I’m going to teach you proven ways to generate the best real estate leads. Keep reading if you want to get more clients as a real estate agent. Real estate prospecting Have you ever performed cold calling before, and you had a knot in your throat every time you dialed a number? Me, too. Cold calling sucks, but I’d be lying if I said it wasn’t effective. The thing…

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Ecommerce SEO

SEO is one of the best things you can do for your e-commerce business. It helps to organically generate highly targeted users to your website that can convert to customers. But, many e-commerce store owners don’t know how to do SEO, let alone for a  Shopify store. Are you one of them? The first component is like the foundation of a house, and that’s on-page SEO. It acts as a base to work off of, and only needs to be done once. You’d be surprised how many e-commerce businesses haven’t even done this yet. Secondly, you need to build high quality backlinks. This tells Google that your website is important, effectively boosting your rankings and traffic. If you appear higher in search results, you get more users coming to your store and their trust increases. Google’s a big company, right? They wouldn’t just display anyone on the first page. That’s…

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Chalkboard with marketing tasks

There are 3.3 million brand mentions on a daily basis in the United States alone. Word of mouth is a very powerful marketing tool that creates a snowball effect. People speak about your latest campaign and share it with their friends. These friends do the same, and the next thing you know, your brand is in front of a massive audience. Thinking of how to create your own viral campaign can be tough, though. There are many different possible angles to take and endless strategies to test. That’s why today we are going to look at 7 of the best viral marketing campaigns that have ever been launched. You’re also going to learn exactly what made these so successful, helping you recreate their results. Old Spice’s viral commercials Who doesn’t know the Old Spice Man? His real name is Isaiah Mustafa and he’s been the star of some of the…

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